Hooks that will help you stop the scroll (and speak to your audience)
Are you making people CURIOUS enough to stop scrolling and look at your content?
A compelling hook as the first thing people read on-screen (reel or post) will help and then sprinkle some more curiosity in the first line of your caption…
Why? Because people need to be enticed to stop scrolling. We now give content seconds to wow us or interest us enough to hang around!
Here are some great hooks for you to try - include them within the first second of your reel or on the first image/design of a carousel post (multiple images - we can add up to 20 on Instagram).
TOP TIP reference your ideal customer’s paint points with your first line e.g. mine might be “frustrated with low reel views?” Try this….
A personal trainer might be “stuck doing on-the-knee press-ups? - this is what you need to do to progress to a full press-up.”
5 things you may not realise you are doing wrong with [ … ]
Did you know that [ … ]
Fun fact you didn’t know: [ … ]
Instead of [ … ] start doing [ … ]
Calling all [ … ]: this one’s for you!
What [ … ] don’t want you to know…
3 reasons why [ … ]
There is no better way to do [ … ] than this
You won’t believe this…
Let’s talk about [ … ]
5 things I learned the hard way: [ … ]
Mind = blown when I found out that [ … ]
The number one way to do [ … ] is [ … ]
This will change everything you thought you knew about [ … ]
You won’t believe what just happened…
We need to have a chat about [ … ]
Did you know this easy way to [ … ] ?
Why I don’t [ … ] and you shouldn’t either
This tip will change your life:
The question I get asked all the time:
Please don’t do [ … ]
Seven proven ways to [ … ]
3 mistakes I won’t make again
My favourite X for Y is
👇 You really don’t want to miss this
I decided to X and I did not expect...
Let me show you how to...
5 easy steps to....
I don’t know who needs to hear this but...
What happens when you add X to Y
Controversial opinion incoming...
4 time-saving hacks to...
Please don’t believe the myth that...
This is your sign that it’s time to...
I don’t know who needs to hear this today but...
Want to know how you can..... without having to...
Not everyone will like hearing this, but [ … ]
I’m about to let you in on a big secret…
I bet you didn’t know this:
What if a simple trick could fix [ … ]?
What if I told you [ … ] doesn’t have to be hard
Doing this changed everything [ … ]
I can’t believe I didn’t start doing this sooner!
[ … ] has been an absolute game changer
