Instagram Formats explained

Instagram can be confusing! 🫤

Where to post what…

What size…

How long?…

Are questions I hear a lot (and I asked a lot when I first started using Insta for my business!

How often should I post is another BIG question - everyone’s audience is different but I recommend you test ALL the content formats and see what works best with your audience. A great combo to test would be;

- one carousel or post a week

- one/two reels a week

- share stories every day (some of your audience will only be scrolling stories)

Don’t forget to share some form of VALUE for your audience.